As a small business, you’re a little fish in a big pond. Growing your visibility against bigger and well-established competitors is no easy feat, but with a little hard work, you can create an effective and sustainable marketing strategy.
When it comes to marketing in today’s business world, digital marketing is the best way to reach a wide range of customers quickly and within budget. Below are 7 ways you can start to grow your small business through digital marketing and convert those leads into paying customers.
1. Keep Up to Date with the Tech World
It should come as no surprise that working with digital marketing involves a lot of knowledge about the tech world. Whether it’s the latest trends or what’s popular in mainstream media, it’s important that you keep up to date with what’s happening online.
This way you can use this information to your advantage. If a topic is trending, you can post about on your social media or blog and spin it in a way that both attracts readers and encourages customers. Here are a few ways you can easily keep up to date with the tech world:
- Follow tech blogs like Mashable and Wired to stay up to date on the latest tech and digital marketing trends.
- Keep up with pop culture and news so you can craft relevant and eye catching digital marketing material.
- Follow relevant social media accounts so you can stay on top of trends and monitor what other companies similar to yours are posting.
2. Understand the Power of SEO
If you don’t already know what SEO is, it’s time to get familiar with this powerful digital marketing tool. SEO or search engine optimization is used to get your website and other web presences ranked highly on search engines. The better your SEO game is, the higher your name will appear when potential customers search for companies like yours on Google or Bing.
Here are some things to keep in mind when thinking about your company’s SEO:
- Keyword research is essential for understanding how your customers search for the specific products or services that you offer.
- When writing SEO blogs or social media posts, you should incorporate the keywords naturally and avoid writing overstuffed with keywords.
- Consider optimizing all aspects of your digital marketing strategy, including your website, your blog, and your social media accounts.
3. Use Analytics to Track Your Digital Marketing Progress
Analytics are essential for seeing how much your business is growing through digital marketing. They can show you if your digital marketing strategy is doing well and point out the areas that you may need to work on. Tracking your stats consistently on things like your social media engagement and your website activity can help you understand your strengths and your weaknesses.
Here are some excellent analytics tools that I’ve used to track my progress on websites and social media:
4. Incorporate Visual Content
When it comes to the content part of your digital marketing strategy, making sure that you include visual content like videos and images is an easy way to boost user engagement. 65% of people are visual learners according to the Social Science Research Network. That means that in order to capture over half of your audience’s attention, you need to think about including visual aspects in every stage of your digital media strategy.
Some easy ways to get started with this include posting photos with blog posts or creating videos for social media. Here are some of the great visual content creating tools that I use for my blogs and websites.
5. Use Digital Marketing to Reach Your Target Customer
Knowing your audience is probably one of the most important ways you can effectively market yourself on the internet. Things like your analytics and social media stats are great places to start to look for insights on who is interested in your company. You should also be aware of what kind of person would want to buy or need your product based on the purpose your product serves. Once you’ve identified who your target customer is, marketing to them will be a lot simpler.
Some important demographics to look for in the people who are buying your product or service include:
- Marital status
- Income level
6. Create a lot of Content
Once you’ve figured out who your target customer is, the next step to growing your digital marketing presence is creating content—a lot of it. Posting content is a great way to drive people to your website and get them engaged on social media. If you aren’t putting things out into the digital sphere than nobody is going to notice you and it will be virtually impossible to grow your brand.
Work on creating a weekly blog post for your website and posting to social media daily. Whether it’s sharing relevant posts you find on your feed, responding to comments, or creating original posts, having a consistent and full content schedule is essential for your brand’s visibility. For helpful tips on how to grow a social media presence quickly, check out this blog post “5 Ways to Create an Effective Social Media Strategy in 2017.“
7. Enlist an Expert Opinion
Sometimes there’s only so much you can do for your small business if you’re not well versed in the digital marketing field. If you find yourself stuck with content creation or up keeping your social media presence, it may be time to enlist an expert opinion. Having a brand new pair of eyes take a look at your company is sometimes the best thing you can do to grow your business.
Hiring a digital marketing professional is a great way to make sure your online presence is the best it can be and free up your time to focus on other aspects of your business.
For more tips on growing your business with digital marketing, check out our blog post “Why Your Business Needs Social Media to Succeed.”