When you’re running a business there’s a lot to think about and a lot of things to cross off your to-do list. Whether it’s meeting with potential clients, fixing a glitch on your website, or innovating new products, a business owner’s plate is always full. The last thing you want to have to think about is whether or not all of the content on your website is optimized, error-free, and engaging. That’s why it’s a great idea to hire a content manager to take care of the little things for you.
While it’s true that your business’ content is a way for you to connect with your customers, never underestimate the power of a professional content manager to optimize your content in a way that gets you more customers and sales than ever.
According to State of the Online Marketing Services Industry, as found on Hubspot successful businesses are often the ones who are outsourcing their content the most. The graph below lists the tasks businesses are most likely to outsource to third parties.
Whether you need help with your website content, blog writing, or social media, there are so many different ways hiring a content manager can help you expand your business.
A Content Manager is Dedicated to Expanding Your Brand
Hiring a content manager means that you will have someone who’s focusing on expanding your brand. While it may not seem like writing a few blogs and posting on social media would take up that much time and energy, there’s a science behind optimizing your content to grow your brand.
The task of managing a business’ content can easily take up a full day of work. When you hire a content manager, you can rest easy knowing that you will have someone who is one-hundred percent dedicated to expanding your brand and growing your business.
You Will Have More Free Time to Focus On Other Things
Did you know that most businesses spend anywhere from 6 to 20 hours managing their social media content alone? That’s not counting managing the other content their business needs like blogging and keeping their website up to date. This info-graph from Social Media Today breaks down the time business spend managing their content every week.
When you hire someone to manage your business’ content for you, you free up a lot of your time to focus on other things. You should always put your time and energy into the parts of your business that you are the best at. For more entrepreneurs, this isn’t necessarily the nitty gritty details of creating and optimizing content but the big picture ideas that it takes to create a business.
What Can You Do With All of That Free Time?
- Brainstorm new business ideas
- Meet with clients
- Focus on sales
- Create new products
- Communicate with customers
- Perfect your website
- Grow your business
Let the Professionals Take Care of Business
When it comes to managing your business’ content, there’s a lot more to it than meets the eye. It takes a professional content manager to know how to optimize your content for search engines, research the best keywords, use analytics to grow your social media following, and be on top of the hottest topics in your industry for writing blog posts.
All of the things that go into managing your content is time-consuming and takes a level of expertise that isn’t found over night. Letting a content manager take care of your online presence means you can rest assured knowing that your business is producing the best and most effective content possible.
Things to Keep in Mind When Hiring a Content Manager
When you’re ready to take the leap and hire a professional content manager to grow your business, it’s important that you keep a few things in mind:
- Hire someone who is as passionate about your business as you are.
- Find someone who has credentials and references to validate them.
- Never hire someone whose own business doesn’t have killer content, whether that’s a large following on social media or engaging blog posts on their website.
- Look at the professional’s portfolio to ensure their past work is up to par.
- Have an initial meeting with the content manager to make sure you’re on the same page about how to grow your business.
Hiring a content manager to help you grow your business may be the best thing you can do for yourself and your company. Not only are content managers able to professionally optimize your content, but they can grow your following and increase your sales.
For more tips on growing your business check out our latest blog post, “7 Ways to Grow Your Small Business Through Digital Marketing.”