Did you know that 46 percent of small businesses in the US still don’t have a website? And of those that do have a website, 64 percent are seriously outdated or not functional. If you own a small business, you need to have a current, updated, and eye catching website in order to succeed.
When you create a website for your business, you open up doors that would otherwise stay shut. Websites allow customers to easily find the information they need to know about you, contact you, and purchase goods or services. Whereas a storefront or sign was the face of a business in the past, today the face of your business is your website. A great, eye catching WordPress website can leave a good first impression on your customers, drawn in leads and increase your business’ revenue.
Below are 5 easy things you can do to start creating an eye-catching WordPress website.
1. Consider Color When Designing Your WordPress Website
When it comes to designing your WordPress website, one of the first things your customers are going to notice are the colors you choose. The psychology behind how customers react to different colors is important to understanding how your website’s colors are affecting your visitors.
For example, if you’re looking to create a website that shows your company as being trustworthy and established, blue is the color for you. On the other hand, if you want to relay to your customers that your business is youthful and bold, you may try incorporating the color red.
2. Say it Like it is—Don’t Leave Users Guessing
One of the most important things to keep in mind when designing your website is to get your point across quickly. Within the first ten seconds of landing on your homepage, your visitors should be able to make out who you are and what your business does.
It’s important not to try to be subtle or coy when creating your website. Customers don’t want to have to guess what your business does or sells or why they’re on your website in the first place. An easy way to avoid this is to create simple and clear labels on a navigation bar that are self-explanatory and will take your customer to where they want to go.
3. Incorporating Visual Content into Your WordPress Website
People are visual and respond to visual content the best. This means that when you are creating your WordPress website, you need to incorporate pictures and videos along with the text. Whether it’s on your homepage, your about page, or even your blog, utilizing resources like stock photos and video creators can help you add visual media to your web presence.
There should be no page on your website that is solely text. The importance of good quality and relevant visual content cannot be emphasized enough when it comes to drawing your customers’ attention and keeping them from clicking out of your site.
4. Don’t Forget to Include a Call to Action
After you’ve chosen an effective color scheme, you’ve written concise content and added some pictures to your website, it’s time to focus on creating a powerful call to action. A call to action is a piece of content on your website that tells your customer to do something, whether it’s “Click,” “Buy,” “Call,” or “Read More,” there are so many different kinds of call to actions to choose from depending on your business.
Include your call to action in a large and visible format where customers can easily see it. The best strategy is making your call to action a clickable button that can be linked back to a contact page or your product page.
5. Make Sure Your WordPress Website is Mobile Optimized
So many businesses have excellent websites that adhere to the four tips above, but when a customer goes to look at it on their mobile device it doesn’t work like it should. Mobily optimizing your website is essential in today's on the go world.
The truth is that no matter how great your website looks on a computer screen, the majority of your customers are going to be viewing it on their mobile device whether it’s their laptop, phone, or tablet. Take the time to ensure that your website is optimized to look just as great on the go as it does on a traditional computer screen.
Every small business needs an eye catching and functioning website to draw customers’ attention and boost conversion rates. With these 5 easy ways to create a great WordPress website, improving your online presence has never been more attainable.
While trying out these methods is a great way to make a good website, enlisting the help of an expert will take your website to the next level. Agape3 Business Services is here to help you grow your online presence and increase your sales. To find out more about how we can help your business succeed, check out our solutions page.