Did you know that in 2017 WordPress passed the 27% mark, meaning their platform runs more than a fourth of all websites in the world? It’s no wonder they are the choice of most small businesses and entrepreneurs. WordPress has a loyal user following, great support, and thousands of developers who are continuously bringing better features to the system every day.
If you’re a small business thinking about branching out, creating a smart and effective website is the first step you need to take to grow your brand’s visibility. And WordPress is the perfect place to create your website, especially if you’re unfamiliar with the territory of coding or digital design. If you’ve ever tried to make a website before or even considered the idea, you know that creating a website can be confusing and even overwhelming at times. There are so many options available on the internet and blogs with advice on how to create the perfect website.
If you’re feeling overwhelmed by all the options and things you can do with a website, we’re here to help you breakdown the basics of creating a beautiful WordPress website that will increase your customers and sales. Check out our guide to what you need to know when designing a WordPress website below.
Choose the Right Domain Name for Your WordPress Website
When it comes to designing your WordPress website, the first thing you need to do is choose a domain name. Domain names are what identify your website to your users and customers. Your domain name should always be something straightforward, easy to read, and professional.
The best option is to use your business name as a domain name. But it’s important to keep in mind that if your business name is long or difficult to spell, this may make it hard for your customers to navigate to your website. Here is a helpful resource with some common information about domain names, how they work, and how to choose the best one for your business:
It’s All About the WordPress Website Theme
It may be confusing if you’ve never worked with a WordPress website before to understand what a “theme” is. A theme acts as a basic template that you can customize and personalize your site around. Themes are a great and versatile way to start building your WordPress website. The best part is that there is a wide variety of themes out there and ones created for specific business models. Whether you’re an online retailer, a blogger, or a restaurant, there’s a theme out there for your business!
My favorite WordPress website theme is Thrive Themes. I have used these themes on several of my websites in the past. They have great options and are easy to navigate, helping me make beautiful and simple websites.
Create Content to Help You Stand Out
After you’ve picked out the perfect domain name and a theme that you think fits your business, the next step in creating a WordPress website is ensuring that you have creative content. Creative content can be anything from the text on your homepage, to your “About” section, and even your blog.
Writing about your business, what your business does, and how you can make the lives of your customers better is just as important as the technical specs behind your website. Your customers aren’t going to know how much time you spent working with a complicated theme or coding the perfect detail into your site. They’re going to be focused on your website’s content. The content is the bridge between you and your customers, it’s what connects you together and helps you form a relationship that will hopefully lead to a sale and a loyal follower.
Here are some tips for creating content to help you stand out:
- Incorporate SEO keywords into your content.
- Write in a personal way, avoid using formal or technical language.
- Use visual content to help communicate with your customer.
- Share your content on social media to reach a broader audience.
What to Do When You Get Stuck
Hopefully, these tips helped clear up some of the confusion and frustrations that can come about when you create a WordPress website. If you’re still overwhelmed by the idea of building your business a WordPress website, you’re not alone. Creating a website is no easy feat and it often takes a village to create a great one.
At Agape3 Business Services, we want to help you create a beautiful and effective WordPress website that will help your business thrive. To learn more about how we can help you design the perfect WordPress Website, check out our solutions page.
For more tips on designing a WordPress website, check out our blog post “5 Easy Ways to Create an Eye Catching WordPress Website.”