The Importance of Creating a Responsive WordPress Design
Did you know that Americans spend at least 24 percent of their time every day on their smartphones? And mobile digital media use has increased to 51 percent compared to desktop use of 42 percent. With this rapid rise in mobile use, it’s now more important than ever that your website has a responsive WordPress design.
What is a Responsive WordPress Design?
When your WordPress design is responsive, it means that your website automatically adjusts to the size and functionality of any device. Whether your customers are viewing your site from a laptop, tablet, or smartphone, a responsive website looks great and works flawlessly. A responsive WordPress design also works across all platforms and operating systems including iOS and Android.
A good responsive WordPress design will also take into consideration your user’s preset preferences and adjust accordingly. For example, the website will automatically adjust to meet setting preferences like resolution, image size, and structure. When you create your website with a responsive WordPress design in mind, you can eliminate wasting time and money on creating different sites that work on different devices.
Why Should Your Business have a Responsive WordPress Design?
There are many reasons why your WordPress website should be responsive. From creating a better experience for your customers to ranking higher on your SEO, having a responsive website can help draw in new customers and increase your sales. Below are a few reasons why having a responsive WordPress design can help your business succeed.
Create a Mobile-Friendly Business
Anyone can see that mobile devices like smartphones and tablets are quickly surpassing outdated ways of browsing the web like desktops. With so many of your customers and potential customers using their mobile device as the main way they view the internet, it’s more than likely that they will land on your web page via mobile.
And if your site is not optimized for mobile with a responsive design, then those potential customers are getting a bad first impression of your business. With a responsive website, you can create a mobile-friendly business that allows your customers to review or purchase your products wherever they are.
Boost Your SEO
If you’re looking to expand your business online visibility, focusing on SEO is a great way to start. And the largest search engine out there, Google, puts a large emphasis on responsive web designs over all others.
If your WordPress website is responsive and works well across a variety of devices, Google is likely to pick up on your hard work and reward you with higher rankings and greater visibility.
Let Your Customers Know You Care
Creating a WordPress design that is easy for all your customers to use across all their devices is a simple way to let them know you care.
Did you know that 61 percent of customers who visit a site with a bad design and can’t find what they’re looking for will leave the site? Having a website with a good design that creates a positive user experience can help you retain your customers and gain new ones.
Increase Conversion Rates
When you look at statistics regarding online shopping, studies show that 81 percent of shoppers will research a product or service on their mobile device before purchasing it and 63 percent of those shoppers will make a purchase based on their mobile research.
There’s a lot at stake when it comes to presenting your business in a positive light online. With a responsive WordPress design, you can make sure that every customer who comes across your web page is able to use it easily and find what they’re looking for. By doing this, not only do you boost user experience but you increase conversion rates as well.
Creating a responsive WordPress design can benefit your business in more ways than one. For more information on how you can create the best website for your business, contact Agape3 Business Services today or visit our solutions page to see how we can help you thrive.
Check out our latest blog post, “What Your WordPress Website Design Says About Your Business,” for more tips on boosting your business’ web presence.