Did you know that 53% of mobile users abandon sites that take longer than 3 seconds to load? When it comes to your WordPress website, getting customers to visit your site is only half the battle. Once they’re on your site, you have to work to keep them from clicking away.
The truth is that customers’ attention span is incredibly short. This means that if your site takes too long to load, is confusing to use, or isn’t engaging enough, users are likely to head for the exit. In this blog post, we’re going to talk about how you can optimize your WordPress website to make it faster, easier to use, and more engaging. With these easy tips, you can keep customers on your site and increase your sales.
Create SEO Friendly Content
The first step to optimizing your WordPress website is making sure it’s seen. One simple one you can do this is by creating SEO friendly content on your site so your business ranks higher on search engines.
There are a number of WordPress content plugins that you can use to make creating killer content easier. Most of these plugins will help you write SEO friendly content by giving you tips on where to place keywords, the number of times you should use them, and how to emphasize them in your text. Below are some more tips for creating SEO friendly content that will get your WordPress website seen:
- Create a blog on your website where you can emphasize specific keywords
- Make sure the content on your website is minimal, yet informative, and easy to read.
- Incorporate images and videos into your content to help your search engine rankings.
Speed Up Your WordPress Website
Once your WordPress website is visible and drawing in customers, you need to think about how to keep your customers on the site. One of the biggest reasons customers click out of a site is because it takes too long to load.
You can easily fix this problem by speeding up your site. If you don’t enjoy waiting for a site to load then how can you expect your customers to either. Below are some simple things you can do that will speed up your site in no time:
- Optimize your theme—Not every WordPress theme is made equally. If you choose a WordPress theme that has a lot of features it could be slowing down your site. If your website doesn’t need extra features or options, choose a simpler theme that will load faster.
- Minimize your plugins—Before you install a plugin ask yourself if it is really necessary. Every plugin you install on your website will slow your site down. So keep the number of plugins small and optimize the ones you do have by making sure they’re up to date.
- Use smaller image files—Large image files take forever to load. If your website has a lot of images or videos on it, make sure you optimize them by reducing the file size.
Regular WordPress Website Maintenance
For a faster site, it’s important that you stay on top of your WordPress website maintenance. This means always updating your website with the latest version of WordPress and keeping your plugins up to date. You can also make sure your website is maintained by doing some spring cleaning every once in awhile by deleting old post revisions and spam comments.
Here is a helpful Regular WordPress Maintenance Checklist that lays out the things you should stay on top of to keep your WordPress website up to date and optimized. Some important maintenance items include:
- Security reports
- Comment moderation
- Malware scans
Optimizing your WordPress website is crucial for creating a visible and engaging website. When you optimize your website not only are customers more likely to click on your website, but they are more likely to stay longer once they are there. With these tips, optimizing your site is easy to do.
For more tips on how to create an effective WordPress website, check out our blog post “Designing a WordPress Website—What You Need to Know.”
Agape3 Business Services is here to help with all of your WordPress website needs. Whether it’s creating a website, maintaining it, or providing support with our dedicated support team, we can help you grow your online business. To find out more, check out our solutions page or contact us today.