Using the Psychology of Website Design to Your Advantage
When it comes to your website design, creating an effective one has a lot to do with understanding what’s going on in your customer’s brain. With the help of a few tips to help trick the brain, you can turn your website into a lead generating machine. This is where the psychology of website design comes into play.
Our Brains Crave Order
In 2012, a field in website design called neurodesign became a phenomenon. Neurodesign tries to figure out how people’s brains work and respond when it comes to different aspects of design. One thing that neurodesign experts have found out is that brains love order.
If your website is a chaotic mess, or just not very organized you could be losing out on a lot of potential customers. The most effective websites are the ones that play into people’s desire for things to be orderly and organize content under tabs and categories.
Understanding Color in Psychology of Website Design
Color is one of the most powerful tools when it comes to design because of its ability to evoke strong emotions from visitors. You should always take color into consideration when designing your website, and figure out what kind of emotional response you’re looking for in a customer.
Here are some ways popular color choices can affect your visitor’s emotions:
- Red—evokes energy, vibrancy, excitement, and youth. is indicative of energy, vibrancy, and youth. Many news corporations use red to evoke urgency and importance.
- Green—gives visitors a sense of optimism and hope. It also evokes images of nature and natural products. Many environmental businesses use this as their go-to color.
- Blue—can make your visitors feel a sense of trustworthiness, openness, and security. Think of how Facebook and Twitter use this color to their advantage.
What a Font Says About Your Website
Surprisingly, something as small and unnoticeable as the font can affect the psychology of website design that you use and can have a great affect on how your visitors view your business.
If you use a Serif font like Times New Roman, your business is more likely to be viewed as conservative, traditional and professional. While if you want to convey a message of youth and modernity, a Sans Serif font would be the way to go.
Final Note about Psychology of Website Design
As humans, we are very visual creatures. This is why it’s so important that you include visual images and pictures on your website in order to capture and maintain the interest of your viewers.
Different images can also evoke different feelings about your business. Think about the personality of your business and what message you want to convey, and then choose images that align with your mission.
For more tips on creating an effective website design, check out my blog post “5 Simple Ways to Make Your Own WordPress Website.”