Have you thought about optimizing your business with the help of Google My Business (GMB)? It's normal for businesses to use social media to grow visibility online. While that helps, users flock to Google first to search for the best answers to their questions on the worldwide web.
If you are a business owner, but you haven't heard about it yet, let's look at Google My Business to see how it can benefit your business. GMB is an easy online strategy that you can implement to help drive traffic to your website. It is an essential strategy because it can help your business show up on the first page of the search results for your keywords, which can drive targeted traffic to your website.
If you want to understand more about Google My Business, continue reading and follow the steps below. Also according to BrightLocal, “the average business is found in 1,009 searches per month, with 84% of these coming from discovery searches”.
Getting set-up on Google My Business
Did you know that “5% of Google My Business listing views result in a website click, call, or direction request” also according to BrightLocal. So it is critical to set-up your GMB profile, you need to optimize your profile SEO purposes too.
To start, visit Google My Business website so you can setup your GMB page. You'll need your business email, company name and your name. If you have a local establishment, you can pin your store location on the Google map to lead the searchers to your location. GMB also works for online service businesses by pinning your service area instead.
Select your business category and make sure to choose the most accurate one. Enter all the other details, such as your contact number, website URL, schedule, and additional information. Verify all the details, and you are on your way to success.
Top tips on using Google My Business
Are you struggling with optimizing your GMB page? TO help you learn key tips to optimize your page, check out these 6 tips. To enhance your visibility for Google search results, check out each tip and implement it on your GMB page.
1. Complete your profile
An unoptimized profile means posting unattractive photos, no website URL, poor ratings, lacking contact information, wrong address, and insufficient response to questions. You can sign up on Google My Business website in case you don't have a page yet.
To get started, create your profile with your customers in mind. How will they be able to reach you? What time would you like them to visit your shop? Can they book your services online?
Fill out all the information that is asked about your business. This will help you get found in search results by your target market. Doing so may also increase engagement with your page!
Also, according to the GMB website, “with a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps”.
2. Ask for Google reviews
Never miss a chance to show your best reviews and high ratings online! Providing your target market excellent insights from other people's experiences, By having your customers provide reviews about your business, it will help you gain the trust of potential customers, which then can cause conversions.
Reviews are essential in determining your value to the target market. You can begin gathering them by reconnecting with your long-time customers and asking them to write short but essential messages about your services, work ethics, and overall impact.
Guide your customers to your GMB page by providing them with the link to your page to make it easier for them to add reviews. You can do the same for your social media accounts as well.
3. Make time to answer questions
Google My Business has a feature that enables customers to post questions in the public comments. You can take advantage of this by answering all questions. According to GMB website,
Build customer trust by responding to reviews. According to consumers, businesses that respond to reviews are 1.7X more trustworthy than businesses who don't (76% vs. 46%).
By replying to reviews, it will allow customers to interact with you and others, while learning more about your business. This can also be beneficial to your potential customers by saving them time and energy from asking the same queries.
If you cannot monitor your page regularly, make sure to enable “set up alerts” for the questions and answers section to keep you notified once additional questions pop up.
4. Make your products and services clear
What do you sell? What services do you provide? Be as specific as possible in adding your business products and services online to prevent searchers from guessing. Your target market will appreciate your business even more!
It is also very important that you filter out customers who are not part of your target market, so it is best to be specific about what you can do and provide to your target market. Google My Business suggests,
To make sure all customers using search on the computer or a mobile device see your products, add your products through the Products tab in your Google My Business dashboard. Retail merchants can use the Product Editor to upload products to their Business Profile. To learn more about the products you offer, customers can click the products in your Product Catalog and “From Product Posts” carousels. Customers can also engage with your business.
5. Enable “Request a quote” feature
Make it more convenient to request a quote from your business by enabling the “Request a quote” on your app. This feature allows both parties to request, respond, and review the quote in the most convenient way possible. Enabling this feature will help you stay on top of your workload without GMB messages piling up in your inbox. According to Google My Business,
If you installed the Google My Business app and turned on messaging, a “Request a quote” button may show on your Business Profile on Search. Customers can then use this button to request a quote from their mobile device.
6. Keep your page updated
Have your business guidelines changed? Did you make modifications to your restaurant? What is the best time to call? It's best to update your page with your best photos, offers, and other information. Keeping your GMB page active will help your page show up in search result more and help you get found.
As a business owner, you have a duty to provide optimum products and services to your customers. You can start showing how much you value every single one of them by setting up your Google My Business properly and in no time, you will hear your app buzzing with sales queries!
Need help to get your Google My Business page set up? Reach out to have our team via our Contact Us page to get things set up for you and to optimize your Google My Business page.