When a small business sets out to grow their visibility online, it’s always good to have a plan in place. The plan should be strategic and well researched.  It will help you, the small business owner, to connect with your target customers and grow your visibility.

Social Media is a great way that small business owners can grow their visibility online. Case in point, in a recent survey by Manta of 600 small business owners across the United States: 90% of them said that they are actively engaged in social networking sites and 74% felt that social networking online was very valuable and that it was starting to out-weigh networking in-person.

How to reach your target customers

What can you do as a small business owner to grow your visibility and become active in social media? By using the acronym R.A.C.K, I want to share a few suggestions of how you can rack-up social media cred.

  • Research and find out what your target customers need online regarding products and services. Use targeted marketing to reach them where they hang out.
  • Actively engage your target customers using social media. Don’t just push your message out, live it out by interacting with your target customers.
  • Connect with your target customers by hosting offline meetups, or online hangouts, or even host a Twitter chat.
  • Knowledge sharing is very important to growing your visibility on social media because it allows you to give to your target customers and draw them in.

Don’t be afraid to use polls and survey to find out what your target customers are looking for. By using these simple tips to grow your visibility online, you open up the door to a world of wonder online. The R.A.C.K system is easy to implement and you should also monitor your progress. It will help you see what’s working to grow your visibility. The key to being successful with the R.A.C.K. system is consistency and sticking to what works regardless of how tedious you may think it is.

According to Intuit, some of the things that some small business owners are using can be found in the infographic below. Checkout the infographic and let me know what you think by leaving a comment below.

How small businesses use social media - infographic
via: Intuit Websites

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