There’s no denying that right now we are living in a visual world. People today get bored by large chunks of text and no visuals. That’s why it’s so important to find the perfect image to perfectly coincide with your blog posts, articles, and social media content. Below you’ll a couple ways that images and visual content can affect everything from your visibility, user engagement, and even conversion rates.
We Have Visceral Reactions to Visual Content
A visceral reaction is when we respond to something from the part of our brain that takes care of survival instincts and fight-or-flight responses. These visceral responses are not something we can control or do on purpose, but rather they are subconscious. They happen when our central nervous system is stimulated by natural urges and desires like food, danger, shelter, etc. Sometimes when we look at an image we have a visceral response to it because it triggers something in that part of our brain.
To use this information you now know about visceral reactions in the visual content you choose for your content, you need to be thinking about the kinds of feelings they provoke. Images that hint at something like safety, shelter, family, or on the opposite spectrum danger, love, passion, will all react a visceral response from your reader. With a visceral response, your reader will be intrigued and more likely to read the content that’s underneath the image rather than just clicking away.
What Happens to Our Brains When We See Visual Content
90 percent of what our eyes see are transmitted to the brain as a visual. This means that our brains love seeing visual content and respond to it more than non-visual content. When our brains see something visual, an entire 50% of it starts working to process it. 70% of our sensory receptors are in our eyes, and 40% of people respond better to visual content than content that’s not. All of this is to say that when our brain sees an image it immediately lights up, starts to process it, and you’re hooked.
Types of Visual Content You Should Be Using
Articles and blog posts that contain visual content can get upwards of 120% more views than those that don’t. That’s why it’s essential that you start including visual elements into your written content. Not only does it make your content more appealing to a larger audience, it gets them hooked and can boost your conversion rate by keeping them on your site longer.
Some types of visual content that you might want to consider adding into your blog posts, articles, social media posts and website include:
- Eye-catching, creative photography — this could be stock photos or ones you take yourself.
- Videos — YouTube and Vimeo are great sources for videos that can be embedded into articles or shared on social media.
- Screenshots — Screenshots can help your readers understand a concept and allow you to visually explain an idea.
- Infographics — Information that is turned into a visual is useful to help readers digest and really understand a concept.
- Data visualization — This can include graphs, pie charts and other methods of visually showing data that can turn boring numbers into something visually interesting.
- Comics — This is always a fun way to engage your readers—just make sure the comics you choose are relevant and appropriate for your audience.
For other ways that you can boost the visibility of your business and content, check out our blog post “5 Awesome Tools for Excelling Your Website Growth.”