Why You Should Be Using Tools for Managing Content and Social Media

Using tools for managing content and social media is a great way to streamline your content, schedule your posting, and have easy access to all of your profiles in one space. Not only that, but it’s been reported that almost 40 percent of customers use social media for customer service, and 42 percent of those customers expect a response in under an hour. If you’re a business looking to improve your visibility and customer reach via social media, a content management tool can help you monitor messages, tags and customer engagement.

Below are the four best tools for managing your social media content and activity. They are all easy to use and can streamline your social media content process.


Shareist’s slogan is “Capture, Create, Publish, Share.” And that’s exactly what this content management tool does. Shareist has an easy-to-use platform that allows you to manage your website’s content and social media presence like a breeze. Here are some great features that you get when you use Shareist:

  • Choose your own keywords and let Shareist collect and combine relevant articles.
  • Adding value to your content with thoughts and insights directly geared toward your followers.
  • Easily publish all of this great content to your blog or website.
  • Seamlessly post your content to all of your social media accounts.

Shareist even allows you to create folders for your projects so you can keep everything clean and organized. It also provides you with content driven to your project based on RSS feeds and keywords, relevant images, and content recommendations. With Shareist, you have an almost endless amount of sources to draw relevant and engaging content from. You can even use their Quick Capture Chrome Extension to screenshot text and images directly from your favorite websites, publish it to your blogs, and share it on social media. All of these great features is what makes Shareist one of the best tools for managing content and social media


CoSchedule is an all-in-one marketing calendar that brings your content and social media to the same place. It’s a great tool if you have multiple people in your company working on social media and content projects, and want a place where work and communication can happen simultaneously. CoSchedule also allows you to schedule out your social media posts, see how many interactions, clicks, likes and shares it’s gotten, and even promote your old posts to boost content to your website.

Another great thing about Coschedule is that it’s compatible with WordPress and you can access it right from your dashboard. Whether you’re looking for an easy way for your team to collaborate, a more efficient method of managing your social media, or a way to increase your blogging productivity, CoSchedule has it all.


Managing a business’ social media presence takes a lot of work. You’re often jumping back and forth between accounts, creating relevant content to post, responding to messages, engaging with followers, and keeping tabs on your stats all at the same time. That's why using one of the helpful tools for managing content and social media can make things a lot easier. With eClincher, you can easily do all of these things and more in one user-friendly place.

One thing that sets eClincher apart from the other social media management tools on this list is that it offers excellent analytics. These can come in handy when you need to create reports on the data and stats from all of your different social media channels. You no longer have to go to each individual page to figure out the user data, because eClincher’s analytics tool gives you the info in real time.

eClincher also brings all of your social media messages into one inbox, meaning it’s way simpler to respond to all the inquiries your followers send you. By having easy access to all your social media correspondence, you can respond to your customer more quickly and increase your following and customer satisfaction rates.

Bottom Line: The Best Tools for Managing Content and Social Media

Whether you’re a small or large company, having a way to easily manage your blog content and social media presence can be a lifesaver. All of these tools for managing content and social media have something different to offer, but they can save you time and energy when it comes to posting, publishing and engaging with your followers.

For more tips on how to improve your business’ social media, check out our blog post, “Simple Tips to Modernize Your Social Media Presence.

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