Not every WordPress website design is created equally. No matter the industry your business is in, it’s important that you have a website that is effective, runs well, and attracts customers. Even though it’s 2017, nearly 30 percent of small businesses in the US still don’t have a functioning website.

Your business’ website can say a lot about your values and priorities as a company. Whether it’s the design, the content, or the functionality, your website is often the first impression customers will have of your brand. If you’re wondering how you can improve your WordPress website design or what your current WordPress website says about you, check out these 10 things your WordPress website says about your business below.

1. Your WordPress Website Design is Bad or Outdated

46% of people say a website’s design is the most important factor when it comes to deciding whether a business is credible or not. If your WordPress website design is bad or outdated, it can be the reason many of your potential customers are heading for the close browser button.

What does it say about your business?

  • You don’t care about how you present yourself to customers
  • You’re okay doing a mediocre job
  • You don’t put your customers and their experience first
  • You aren’t willing to spend money to improve your site

What can you do to fix it?

  • Keep your website up to date on your business’ ongoings, special promotions, and updates
  • Consider hiring a professional to give your website a fresh design
  • Create room in your budget to invest in creating a great website and keeping it updated 

2. Your Website is Confusing or Hard to Use

If your customers can’t figure out how to use your website within the first ten seconds of being there, chances are they’re going to give up and leave. User’s attention spans are growing increasingly small, meaning it’s more important than ever to create a website that is simple and intuitive.

What does it say about your business?

  • You don’t have a clear vision for your business
  • You aren’t putting customers’ experiences first
  • Your competition is better than you
  • Your business lacks focus and purpose

What can you do to fix it?

  • Put yourself in your customer’s shoes to create a website that is self-explanatory
  • Focus on creating a clear purpose and call to action that is visible on the website
  • Consider checking out what your competition is doing to get some ideas on how to improve your site 

3. Your WordPress Website is Not Optimized for Mobile

In today’s increasingly mobile world, the majority of your customers are going to be looking at your WordPress website on their smartphones or mobile devices. If their first impression of your business is a site that is slow to load and not mobile optimized, they are likely to think negatively of you as a business. One of the best things you can do for your business is optimizing your website so it’s easily viewed on all devices.

What does it say about your business?

  • You don’t understand the current trends in technology
  • You’re out of touch with your customer base
  • You don’t care enough about your customers to invest in creating a better mobile site

What can you do to fix it?

  • Optimize your website to not only work on mobile phones but all other mobile devices like tablets and laptops as well
  • Enlist the help of professional designers who can make sure your website is optimized the best way possible

4. Your Website is Slow to Load

40 percent of your customers are likely to leave your website if it is too slow to load. A slow loading website has many causing factors including outdated plugins, large pictures files, and an outdated design. Try getting a free speed analysis online to see just how slow your site is compared to others and what you can do to speed it up.

What does it say about your business?

  • You’re too cheap to pay for a faster website or better hosting
  • You don’t care about your customers’ time
  • Your business is of a lower caliber if you can’t even figure out how to deliver the basics

What can you do to fix it?

  • Get rid of large image files
  • Check your plugins to make sure they’re up to date and you don’t have too many unnecessary ones
  • Consider upgrading to a better hosting service 

5. Your WordPress Website Has Lackluster Content

The design and performance of your WordPress website say one thing about your business, and the content on your site says another. Once you’ve perfected the design and speed of your site, it’s time to think about the content that your users are seeing. Whether it’s copy, pictures, videos, or blogs, it’s important that your content is engaging and professional. At the very least, the content on your site should include a blog, testimonials, reviews, a contact page, and links to your social media sites. If your content is lackluster, it could give off the wrong impressions to potential customers.

What does it say about your business?

  • Your business doesn’t have the creative energy to create engaging content
  • You don’t care about creating a positive and helpful experience for your customers
  • You can’t invest the time or money into creating updated content

What can you do to fix it?

  • Consider sprucing up your site by updating your blog and adding more visual content like pictures and videos to your pages
  • Outsource your content management to professionals who can ensure you’re always producing up to date and engaging content

Whether it’s your an outdated, hard to use, slow, or unengaging site, having a bad WordPress website design can negatively impact the way customers view your business. In today’s technology-driven world, your business’ website is the face of your company and the best way to make a great first impression on your customers.

To learn how you can create a beautifully designed website with great performance, contact Agape3 Business Services today.

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